During January StigmaWatch received two reports regarding a television advertisement for Hotels Combined.
The ad showed a frenzied man hunting for hotel deals online. The man displayed unusual and excessive traits such as hysteric laughter and erratic movement that included hiding behind furniture and swinging upside-down from the roof.
The ad concluded ‘You would be crazy not to use Hotels Combined’.
SANE StigmaWatch wrote to the Advertising Standards Bureau, mentioning community concern that the ad stigmatised people with a mental illness and trivialised their symptoms.
While the ASB rejected the complaint, StigmaWatch has noted that the ad appears to have been edited, with the removal of the line ‘You would be crazy not to use Hotels Combined’.
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You would be crazy not to use Hotels Combined
Last updated: 12 August 2016
Help us push aside the stigma and discrimination surrounding complex mental health and change the way people talk about, and care for, mental illness.
SANE acknowledges the Aboriginal and Torres Strait Islander peoples as traditional custodians of the land on which it operates. We pay respect to Elders past, present and emerging, and value the rich history, unbroken culture and ongoing connection of Aboriginal and Torres Strait Islander people to country.
SANE values diversity. We are committed to providing a safe, culturally appropriate, and inclusive service for all people, regardless of their ethnicity, faith, disability, sexuality, or gender identity.
Help us push aside the stigma and discrimination surrounding complex mental health and change the way people talk about, and care for, mental illness.
SANE acknowledges the Aboriginal and Torres Strait Islander peoples as traditional custodians of the land on which it operates. We pay respect to Elders past, present and emerging, and value the rich history, unbroken culture and ongoing connection of Aboriginal and Torres Strait Islander people to country.
SANE values diversity. We are committed to providing a safe, culturally appropriate, and inclusive service for all people, regardless of their ethnicity, faith, disability, sexuality, or gender identity.
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