What SANE does

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  • Category Text A national online and Freecall service, providing information, support and referral to people concerned about complex mental health issues.
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  • Category Image Alt Text SANE Helpline

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    SANE offers a range of peer support services you can reach from anywhere in Australia, so you can connect with people who get it. 

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  • Category Image Alt Text SANE Forums

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  • Category Text Easy to read information on mental health issues as well as personal stories of hope and recovery from people who've been there.
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    SANE's online publication, featuring interviews, articles and issues important to people affected by complex mental health issues.

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  • Category Text Promoting responsible portrayal of mental health issues and suicide in the media and helping health professionals engage.
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  • Category Text Voicing community concern, StigmaWatch works to improve the representation of mental health issues and suicide in the media.
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  • Category Text A leader in the use of art to raise awareness and reduce stigma towards mental health issues.
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Thriving Communities was a nationwide promotional campaign to raise awareness of the benefits of online peer support and social connection for the four million Australians affected by complex mental illness.

The fully integrated television, radio and online advertising campaign ran for 14 weeks (July - October 2016) across 155 locations nationwide − covering every state and territory, including three capital cities (Melbourne, Canberra and Brisbane).

The goal of the campaign was to encourage individuals and carers to access the SANE online forums, an anonymous and safe community of people who have a shared understanding of the day-to-day challenges managing complex mental illness.

Campaign focus

The campaign was aimed at people between the ages of 25 and 45, particularly those living in rural and regional Australia.

The television, radio and online campaign featured eight real-life stories of people affected by complex mental illness.

These participants told their stories of living with bipolar, schizophrenia, borderline personality disorder, anorexia, major depression or suicidal thoughts.

Campaign results

The University of Sydney evaluated the effectiveness and impact of the campaign. This included assessing the suitability of the SANE Forums for people from both Culturally and Linguistically Diverse and Aboriginal and Torres Strait Islander backgrounds.

How can I find out more?

Television commercial

This 30 second television commercial aired nationally on Sunday July 10, during the final of Channel Nine's reality talent show The Voice

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    A campaign to build social connection and improve outcomes for Australians affected by complex mental health issues.

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  • Category Text Providing managers and employees with information and skills to respond to mental health issues in the workplace.
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